About
Hi, I'm Michael.
I'm Toronto-born, Vegas-based, and these days I'm designing AI experiences at Netflix. Before that, about a decade making software feel a little more human at Google, Apple, LinkedIn, and eBay.
The thread through all of it is pretty simple: figure out what each person actually needs to see, ground it in something they can trust, and leave them in the driver's seat. That's what personalization and AI design come down to once the stakes get real.
Right now I'm deep in rapid prototyping, shipping prototypes in hours so PMs, engineers, and leadership can react to something real instead of a deck. When I'm not at a screen, I'm on a basketball court, chasing a great iced coffee, or .
From / Now
Toronto → Vegas
Daily Driver
Figma + AI tools
Countries Visited
30
Fuel
Iced coffee
Off the clock
Hooping since I could walk.
I've been playing basketball since I was 3 - it's the longest creative practice I've kept up. The court is where I think clearest: reps, rhythm, reading the play, adjusting on the next possession. A lot of how I design comes from there.
Career
The road so far.
- Aug 2025 - NowNetflix
Senior Interaction Designer · Story AI Intelligence
Driving creative outcomes for Netflix shows, scaling content production for a global audience, and leveraging AI to streamline workflows for creators.
- Jun 2021 - Jul 2025Google
Senior Interaction Designer · AI for Google Marketing
Led UX for AI-assisted advertising and audience management workflows. Redesigned intelligent audience-building experiences that lifted workflow completion 41% while cutting technical setup overhead 62%.
- Aug 2019 - Jun 2021LinkedIn
Product Designer · Job Management
Shaped product design strategy for LinkedIn's Job Management platform. Lifted confirmed hire rate 15% with a mobile applicant tool, interaction rate 22% with a next-best-actions framework, and hear-back rate 37% via hiring automations.
- Feb 2018 - Aug 2019Apple
UX Designer · Field Services
Designed websites and applications for the Field Services Team. Cut course upload time by 2-4 days per session by unifying 3 programs into one LMS tool, and relaunched Apple product training to 700k users.
- May 2017 - Feb 2018eBay
UX Designer · Returns
Designed a new returns experience for mweb and native. Ran heuristic analysis of the existing flow, partnered with eBay Australia for two months, and contributed to research, strategy, flows, and visuals.
How I think
The questions behind the work.
The case studies show what I shipped. This is the part underneath - how I frame problems, make calls under ambiguity, and bring a team along with me.
Most briefs land as a feature request. My job is to figure out what the feature is actually trying to fix. I talk to a handful of users, watch a few real sessions, read support tickets, and sit with the people closest to the data. By the time I open Figma I can usually say the problem out loud in one sentence, and name who loses if we don't solve it. If I can't, I'm not ready to design yet.
Community
Beyond work.
Ways I give back to the design community - sharing what I've learned, judging emerging work, and helping the next wave of designers find their voice.
Speaking
Guest Presentations
- SCADAI & Design
- UC BerkeleyDesign Portfolios
- Sheridan CollegeDesign Portfolios
Featured Talk
AI UX Summit · 2026
"Designing the personality of software"
Mar 10, 2026 · Live Online
Judging
Design Competitions
SCAD StartUp '26
Semi-Finals Judge for SCAD's annual design entrepreneurship competition.
Upcoming
Mentorship
Portfolio Reviews
"Michael helped me completely rethink my case study structure. My projects finally tell a compelling story instead of just listing features."
"He pushed me to inject more of my personality into my portfolio. It finally feels like me, not just another generic design site."
Testimonials
What peers say.
"I've had a chance to work with Michael a few times now, and I can't say enough good things about him. He's been great about reaching out with questions, super willing to jam together on things, and extremely collaborative. What's also great is that he doesn't make his work feel precious - he's very open to ideas and trying different things."
Josh
Senior Content Designer, Netflix
"Michael is an MVP teammate that any company is lucky to have. He has the amazing ability to grasp complicated systems in a very short time. Michael can also quickly create a lot of content and is very thoughtful and generous with his feedback."
Steven
Product Designer, LinkedIn
"Michael brought super useful and great insights to the table. He always demonstrated solid experience in the tools and systems we used, and was always open-minded, receptive to feedback and extremely easy to work with."
Rayana
Senior Software Engineer, Google
"Thanks for your outstanding work the last couple months helping craft our MarkEng vision. Your ability to transform our strategy document into a compelling story is superb! Your future-looking mocks will be used by a VP of marketing to pitch our value."
Alex
Group Product Manager, Google