Michael Tsirakis

Designing thehuman side of AI.

Lead AI Product Designer at Netflix.
I turn complex AI into tools people can understand, shape, and trust.

A decade at Google, LinkedIn, Apple, and eBay.

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Selected work

Product vision, made tangible through interaction.

2025 to Now

Story Hub · Lead AI Product Designer

Designing AI for the people behind the story.

I led AI experience design from vision through launch, connecting screenplay context, evidence, and creative control.

Weeks hours
Screenplay coverage in a 12-title pilotFunded, multi-year program

Weeks → hours for screenplay coverage in a 12‑title pilot.

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2021 to 2025

Mandala · Senior Interaction Designer

Keeping the strategic thread from brief to launch.

I shaped a connected AI experience for Google Marketing, making the strategy behind each recommendation easier to inspect.

60% faster
Campaign workflows in the pilotDedicated team and roadmap

60% faster campaign workflows in the pilot.

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2019 to 2021

Hiring · Product Designer

Making hiring fit the rhythm of a business.

I designed applicant review and outreach around the short, interrupted moments of running a small business.

+185%
Reported improvement in response rateiOS and Android

+185% reported improvement in response rate.

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Apple2018 to 2019

ATLAS · UX Designer

A clearer way to learn. A system built to last.

I restructured a global learning experience and its design system so people could find a clear next step.

+69%
Reported increase in course completionAcross 50+ markets

+69% reported increase in course completion.

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THE OTHER SIDE OF MY BRAIN

Small obsessions.
Real apps.

An eye for color. A better conversation. A little daily ritual. When an idea keeps coming back, I tend to build it.

StyleSpark

Web · AI styling

Try a different you.

Six apps. Many late nights. Still curious.
Michael Tsirakis
My route here

Home is the desert now. For my next trip, though, somewhere cooler usually wins.

DESIGNER AT WORK. MAKER AT HEART.

Toronto roots.
A curious route.

I’m Michael. My career has taken me through eBay, Apple, LinkedIn, and Google to leading AI design at Netflix. The thread: making complex things feel useful, understandable, and human.

Outside design, I love basketball, photography, traveling, and trying new foods. I also build apps of my own. Making things is part of how I think.

The longer version
THE PEOPLE SIDE OF DESIGN

Good work is
a team sport.

I share what I’m learning through talks on AI and design, and mentor SCAD and UC Berkeley students on portfolios, case studies, and storytelling.

Speaking & mentoring

Working with Michael has been one of the most collaborative partnerships I’ve experienced. He shares his thinking openly, welcomes pushback, and treats every project as a team effort.

ElEngineer, Netflix
More from my teammates

Scroll to explore the original image.

Inspired by Shade, my daily color game

Match the color.

Drag the slider to match the target.

The target
Your color

How close can you get?

ShadeMy daily color gameApp Store