Designing the human side of AI.
Hi, I'm Michael - a designer at Netflix shaping AI-powered products, with a decade at Google, LinkedIn, Apple, and eBay along the way.
01 - Selected Work
Four chapters. A decade of moments.
Have a look around. I do my best work in the ambiguous middle - messy problem spaces, highly visible surfaces, and the systems underneath them. This is where that shows up.
Most of it lives behind NDAs, but I'm happy to walk through the details - say hi and I'll share what I can.
02 - Lab
Four apps, shipped solo.
Side projects I designed, built, and shipped on my own - the kind of work I make time for because I love it.
Swipe →
03 - Approach
How I think about design in the age of AI.
01
Intelligence is a material, not a feature
The model is the new pixel. Latency, confidence, freshness, and refusal are design properties, the same way color and type are. Bolt AI onto a surface and it feels like a demo.
02
Trust is built one interaction at a time
People trust AI when they can see where answers come from, preview what's about to happen, and undo it if they don't like it. Hidden steps and quiet confidence erode that fast.
03
Personalization should widen taste, not narrow it
Recommendation engines tend to box people into who they were last week. I design for the version of you that wants to try something new, with easy ways to steer the system somewhere else.
04
The best AI UI is the one you don't notice
If you're staring at a confidence bar instead of getting your work done, the design failed. Good AI shows up when it's actually useful and gets out of the way the rest of the time.