A vision film exploring where small-business hiring on LinkedIn could go next - concierge-style guidance from job to hire.
WhyI made this so the team had something to aim at. It's the opinionated, end-to-end version of SMB hiring - the concierge feel everything below was quietly steering toward, even when we were shipping small.
An exploratory concept for an ambient AI copilot that follows you across LinkedIn - surfacing the right nudge at the right moment without taking over the page.
WhyI wanted to find out where AI actually earns its keep on LinkedIn - and where it just gets in the way. This concept was the way I pressure-tested how present a copilot can be before it starts feeling intrusive.
Filters tuned for SMB hiring - surface the candidates worth a closer look without learning recruiter jargon.
WhyMost SMB recruiters are also the owner, the bookkeeper, and the office manager. I dropped the recruiter jargon, pre-set the filters that actually matter, and made sure they could find the right candidates without having to learn our vocabulary first.
Lightweight rating to capture a gut reaction in one tap - sortable, shareable, and easy to revisit.
WhyFirst impressions on a candidate happen in seconds. I kept the rating control to one tap because anything heavier just wouldn't get used - and an unused signal is worse than no signal at all.
Reach out to candidates in context - templates, history, and quick replies built around an SMB recruiter's day.
WhyThe first message is where most candidates quietly fall off. I built this around the recruiter's actual day - templates they'd reuse, history they'd glance at, quick replies that don't make a real conversation feel like one - and it moved engagement noticeably.
A respectful close-out flow - clear status, kind messaging, and one tap to keep the pipeline tidy.
WhyRejections used to be the thing recruiters skipped because it felt mean and slow. I made it kind by default and one tap to send, so candidates actually hear back and the pipeline doesn't quietly rot.
A focused job management surface - edit details, tune visibility, and steer applicant flow without leaving the post.
WhyRecruiters were jumping between three screens to change a job title. I brought the controls onto the post itself so the small tweaks they make all day stop costing them a round-trip every time.
A guided pass through the SMB hiring experience on desktop - job setup, applicant triage, and follow-up in one continuous flow.
WhySame hiring story, just sized for the laptop. I treated desktop as the place where recruiters do longer thinking work - more candidates in view at once, less stitching screens together - while mobile stayed the place they react quickly.
A watch concept for SMB hiring - glanceable applicant alerts, one-tap triage, and quick replies from the wrist.
WhyI wanted to see what hiring feels like when it meets a recruiter where they already are - mid-coffee, mid-walk. The watch forced the question: what's the smallest, most respectful version of a hiring decision? Keep that, throw the rest away.
Behind the pixels
A look at the rough work along the way.
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